2020 Could Be the Year When Android Pulls More in Revenue Than iOS, Shows Liftoff Report

Liftoff, the leader in mobile app marketing and retargeting, today unveiled its second Mobile Ad Creative Index. Effective mobile advertising is now essential, as the platform in 2019 dethroned television for consumer's attention. Liftoff's latest report gives crucial insight into this new landscape including a shift in the platform wars and analysis on which ad formats offer the highest ROI throughout the consumer lifecycle.  Liftoff's latest report analyzed 353 billion ad impressions…

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Source: webwire
2020 Could Be the Year When Android Pulls More in Revenue Than iOS, Shows Liftoff Report