Four decades ago, Tomohiro Nishikado created the title that became shorthand for video games themselves. He recalls how he wanted to tap into playersâ€™ competitive instincts
In the 1970s, as Tomohiro Nishikado began to consider designing his next arcade game, the video game medium was in a fledgling state. With few rules to follow or break, the pioneering game developer had the creative freedom he needed to build a true cultural phenomenon. The game Nishikado was starting to plot out in his mind was Space Invaders, the iconic shoot â€™em up that is celebrating its 40th anniversary.
â€śI had no idea the game would become so popular it would become a social phenomenon,â€ť Nishikado remembers. â€śI was totally taken aback.â€ť
Despite his surprise, the game designer had certainly crafted something of great cultural significance.